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Redbubble
Redbubble
Overview
Overview
Overview
Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork. Leveraging my understanding of pop culture and online trends, I developed meme-inspired designs that balanced humor with nostalgia targeting the 2000s generation.
Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork. Leveraging my understanding of pop culture and online trends, I developed meme-inspired designs that balanced humor with nostalgia targeting the 2000s generation.
Timeline
2020 – 2022
Role
Storefront Owner, Graphic Designer
Skills
Branding, Search Engine & Keyword Optimization, Print-on-Demand Strategy
Timeline
2020 – 2022
Role
Storefront Owner, Graphic Designer
Skills
Branding, Search Engine & Keyword Optimization, Print-on-Demand Strategy
Approach
Approach
Approach
My aim in the creation process was to design products that not only sparked laughter but also formed emotional connections, turning them into memorable conversation pieces for dorms and student apartments. Analyzing trends and online humor, I designed items that balanced irony with relatability.
To achieve this, I:
My aim in the creation process was to design products that not only sparked laughter but also formed emotional connections, turning them into memorable conversation pieces for dorms and student apartments. Analyzing trends and online humor, I designed items that balanced irony with relatability.
To achieve this, I:
Researched trending memes and pop-culture references to identify humor and design layouts that resonate with consumers.
Reimagined well-known 2000s characters and combined them with iconic lines or ironic twists, creating comedic, relatable, and shareable pieces.
Utilized my knowledge of digital trends and consumer behavior to optimize the designs for maximum engagement and sales.
Researched trending memes and pop-culture references to identify humor and design layouts that resonate with consumers.
Reimagined well-known 2000s characters and combined them with iconic lines or ironic twists, creating comedic, relatable, and shareable pieces.
Utilized my knowledge of digital trends and consumer behavior to optimize the designs for maximum engagement and sales.
Customer Favorites
Customer Favorites
Customer Favorites
Among 170+ designs, these tapestries achieved standout success, proving their appeal and value. Each design, ranging in price from $60 to $90, reflects my alignment of creativity with consumer demand.
Among 170+ designs, these tapestries achieved standout success, proving their appeal and value. Each design, ranging in price from $60 to $90, reflects my alignment of creativity with consumer demand.
Gibby Singing
Gibby Singing
Gibby Singing
Combined a popular song lyric from See You Again by Kali Uchis & Tyler, The Creator with the iconic character Gibby from iCarly.
This combination bridged two distinct yet overlapping audiences, driving engagement and purchase intent.
Combined a popular song lyric from See You Again by Kali Uchis & Tyler, The Creator with the iconic character Gibby from iCarly.
This combination bridged two distinct yet overlapping audiences, driving engagement and purchase intent.
Bertram's Mantra
Bertram's Mantra
Bertram's Mantra
Inserted the comedic character Bertram from the show Jessie in a serene backdrop with the phrase “Live, Laugh, Love”.
Blending sincerity with meme culture enhanced comedic impact, fostering connection through relatable characters and an ironic message.
Inserted the comedic character Bertram from the show Jessie in a serene backdrop with the phrase “Live, Laugh, Love”.
Blending sincerity with meme culture enhanced comedic impact, fostering connection through relatable characters and an ironic message.
Gatekeep, Girlboss
Gatekeep, Girlboss
Gatekeep, Girlboss
Created a Bibble design from the Barbie franchise paired with the trending saying "Gaslight, Gatekeep, Girlboss".
Following its success, I created a mash-up featuring multiple 2000s TV show characters popular in meme-culture, driving sales growth.
Created a Bibble design from the Barbie franchise paired with the trending saying "Gaslight, Gatekeep, Girlboss".
Following its success, I created a mash-up featuring multiple 2000s TV show characters popular in meme-culture, driving sales growth.
Branding Approach
Branding Approach
Branding Approach
Each design embraced an intentionally tacky aesthetic, amplifying their appeal as both gag gifts and genuinely cherished decor items. I also monitored platforms like TikTok to track organic audience reactions, validating my theories on design appeal and consumer feedback.
Each design embraced an intentionally tacky aesthetic, amplifying their appeal as both gag gifts and genuinely cherished decor items. I also monitored platforms like TikTok to track organic audience reactions, validating my theories on design appeal and consumer feedback.
Product Descriptions
Product Descriptions
To foster engagement, I wrote witty, character-specific product descriptions that reinforced the designs' playful tone. Additionally, I utilized SEO techniques to optimize visibility.
To foster engagement, I wrote witty, character-specific product descriptions that reinforced the designs' playful tone. Additionally, I utilized SEO techniques to optimize visibility.
Customer Comments & Reviews
Customer Comments & Reviews
Reviews received through Redbubble's BubbleMail highlight customer experiences. Additionally, comments on TikTok provided authentic customer feedback, further validating and refining my approach.
Reviews received through Redbubble's BubbleMail highlight customer experiences. Additionally, comments on TikTok provided authentic customer feedback, further validating and refining my approach.
Outcomes
Outcomes
Outcomes
Generated consistent five-figure revenue and profit while securing the #1 spot in store tags.
Achieved top rankings on Google and Redbubble search engines, driving over 80,000 unique viewers and 150,000+ users worldwide to my page, with a 15.5% returning viewer rate.
Designs gained significant traction on TikTok, including one video that amassed over 8.5 million views and 2 million likes (featured below).
Several designs gained widespread popularity, leading to their replication and on major platforms like Amazon, Etsy, and AliExpress, underscoring their cultural relevance and trend-setting impact.
Generated consistent five-figure revenue and profit while securing the #1 spot in store tags.
Achieved top rankings on Google and Redbubble search engines, driving over 80,000 unique viewers and 150,000+ users worldwide to my page, with a 15.5% returning viewer rate.
Designs gained significant traction on TikTok, including one video that amassed over 8.5 million views and 2 million likes (featured below).
Several designs gained widespread popularity, leading to their replication and on major platforms like Amazon, Etsy, and AliExpress, underscoring their cultural relevance and trend-setting impact.
Takeaways
Takeaways
Takeaways
This project exemplified the value of blending creativity and strategic insight, marking my first glimpse into the e-commerce world. By understanding my target audience's preferences and leveraging digital tools, I developed a product line that resonated with a specific niche, achieving commercial success and online recognition.
The experience helped hone my skills in design and branding while emphasizing the critical importance of understanding the market, owning a niche, and adapting based on data insights. These lessons laid a solid foundation for future creative ventures and continue to shape my approach to delivering meaningful and impactful work.
This project exemplified the value of blending creativity and strategic insight, marking my first glimpse into the e-commerce world. By understanding my target audience's preferences and leveraging digital tools, I developed a product line that resonated with a specific niche, achieving commercial success and online recognition.
The experience helped hone my skills in design and branding while emphasizing the critical importance of understanding the market, owning a niche, and adapting based on data insights. These lessons laid a solid foundation for future creative ventures and continue to shape my approach to delivering meaningful and impactful work.